Sarah Kohler, Founder

Sarah Kohler, Founder

Affirm HR provides people solutions, specializing in policy creation for small businesses and real-time HR support.


A little about me…

Growing up the youngest of five sisters, I learned about teamwork, making connections, and navigating relationships at an early age. When it came time for college, I knew right away that I wanted a career helping people.

After earning dual Bachelors of Art in Women’s Studies and Sociology, and a minor in African and African American Studies from the Schreyer Honors College at Penn State University, I still wasn’t sure what my ‘helpful’ career should look like. I spent some time in the non-profit sector before I began my corporate career at Nestle USA, and it was there that a supportive boss suggested my people skills would be a great fit for Human Resources. Without any formal HR training, learning that first role was challenging. Ultimately, it was the people and the one-on-one connections I made that helped me find my place. I spent the next decade at Nestle growing my HR knowledge base, while providing support to employees from the entry level up to the Chairman.

It was the MeToo movement that inspired me to start Affirm HR. Like just about everyone else, I’d always heard of the ‘dreaded HR’ discussed in less than rosy terms. But after years in the HR industry, I’d come to see things in a different light. MeToo highlighted the need for better HR so people can feel safe in their workplace. Because a solid foundation of HR policies isn’t solely about protecting your business. It lets your employees know you value them, and that you care about their well being.

It’s my pledge that Affirm HR will give you fortune 500-level HR expertise, coupled with the nuanced, culture-sensitive approach you need for today’s workplace climate.